WHAT IS MARKETING FUNNEL? MUST KNOW TIPS TO CREATE A SUCCESSFUL FUNNEL

You have obviously heard of Marketing Funnels throughout you searched or researched for Growing your Marketing, Growing your Instagram, growing your Business. 

In this Article, we will illustrate it for you in simple way, that you can understand Marketing Funnels and proceed with your very first Funnel. 

This is how you need to Imagine Marketing Funnels

Mainly, a funnel is a process of converting audience from public, into loyal Customers.

Funnels can be used for Sales as in Sales Funnels, and Marketing Funnels.

In this article, we will explain Marketing Funnel using Digital Marketing as it is the most effective way of growing your business and Increasing your sales. 

Regardless the type of Business you run, more that 92% of the businesses are now online, more than 76% of the businesses have websites, and that means that your potential of creating a successful Marketing Funnel is high, but it depends the way you implement it. 

Expanding your targeting or (prospecting):

That means that you need to advertise your Business or Brand to wider audience, and making your message as clear and direct, 

Sharing a message to people that you can send them to your website where you display your message clearly.

Now as first step of your Marketing Funnel, people who viewed your Advertisement and read your caption, read all the details in your Ad, are those who are in your first step into the Funnel. 

(RED PART IN THE ILLISTRATION) 

This step usually goes smooth, it grabs people attention to take the first action into your Marketing Funnel.

The 2nd step: is creating a website that answers all their questions, and tells them why to take the action on your page, and here onwards we need your attention for a little, because we will have 3 types of actions.. 

Type1: People who enter the website, and leave without taking actions, and these people usually can be retargeted in the future, for upcoming projects, products, services etc. (Based on the results of your observation) 

(Orange Part Of The Funnel)

Type 2: people that go to the Checkout page, or Cat Page and do not take action, these people have clearly did not take action because either price, or T's & C's  and also, these people as well can be retargeted when you will give a Discount, promo Code, or Price reduction. 

(Blue Part Of The Funnel)

Type 3: People who Checkout and make a purchase, Now Congratulation, but as well, you need these for Lookalike campaigns, that you will advertise in the future in different funnels, Products or services to your Business. 

(Purple Part Of The Funnel)

Benefits of Marketing Funnels:

Marketing Funnels usually are used to increase the quality of audience in order to convert them to customers, and gradually loyal Customers. and as per our experience as marketing Agency, we have seen a very informative Challenge of Building a funnel to your business, service, or product, we will share the link where you can create Your First Funnel

Watch the video of One Funnel Away to help you scaling your Funnel.

Funnels must be used in all business, specially the ones that are online, it is a matter of targeting, retargeting, and converting.

Measurability is the most important benefit of Funnels, it allows you to identify your weaknesses and why come clients are not converting, or what can you improve to generate more sales in your marketing Funnel. 

Editability: You can edit each step based on the outcome you  get from each step, that helps you improving the performance in your Marketing Funnel. 

Retargeting: Marketing Funnels help you to retarget customers or potential customers that did not convert in the first Funnel, or did not make a purchase, where you can retarget people by different campaigns, Call To Action, Designs, Message etc. 

Conversion: Marketing Funnels help you to increase your conversion ratio on your website, and allow you to convert browsing people to loyal customers. 

Conclusion: 

Marketing Funnels are an important part of your advertising strategy, where it is an important part of scaling your business, Understanding the Marketing Funnel and how it works, will help you growing your business, and marketing, as well as your sales.